Privacy Policy

Last Updated: April 27, 2024
Effective Date: April 27, 2024

Welcome to Car Rental (“we,” “us,” or “our”). We operate the car rental services available through our website [Your Website URL], mobile applications, and physical rental locations (collectively, the “Services”). Your privacy is important to us, and we are committed to protecting your personal information in accordance with applicable data protection laws.

This Privacy Policy explains:

  • What personal information we collect
  • How we use and share that information
  • Your rights and choices
  • How we protect your data
  • How to contact us

By using our Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information:

a. Information You Provide Directly

  • Full name, date of birth, and contact details (email, phone number, address)
  • Government-issued identification (e.g., driver’s license, passport)
  • Payment information (credit/debit card details, billing address)
  • Rental preferences (vehicle type, pickup/drop-off locations, dates)
  • Loyalty program details (if applicable)
  • Communications you send to us (e.g., customer support inquiries)

b. Information Collected Automatically

When you visit our website or use our mobile app, we may automatically collect:

  • IP address, browser type, and device information
  • Usage data (pages visited, time spent, clicks)
  • Location data (with your consent, for navigation or rental location services)
  • Cookies and similar tracking technologies (see Section 5)

c. Information from Third Parties

We may receive information from:

  • Identity verification services
  • Payment processors
  • Credit reporting agencies (for eligibility checks, where permitted by law)
  • Partners or affiliates (e.g., travel agencies, insurance providers)

2. How We Use Your Information

We use your personal information to:

  • Process and manage your car rental reservations and payments
  • Verify your identity and driving eligibility
  • Communicate with you about your reservation, promotions, or service updates
  • Improve our Services, website, and customer experience
  • Prevent fraud, theft, and unauthorized use
  • Comply with legal obligations (e.g., tax, insurance, or regulatory requirements)
  • Conduct analytics and marketing (with your consent, where required)

3. Sharing of Your Information

We do not sell your personal information. We may share it only in the following circumstances:

  • With Service Providers: Third-party vendors who assist with payment processing, identity verification, vehicle maintenance, IT support, or customer communications.
  • With Affiliates: Our group companies, for operational or administrative purposes.
  • Legal Compliance: If required by law, regulation, or legal process (e.g., court order).
  • Business Transfers: In the event of a merger, acquisition, or asset sale, your data may be transferred as part of the transaction.
  • With Your Consent: For any other purpose disclosed to you and agreed upon.

We require all third parties to respect the security of your data and to process it only for the purposes we authorize.

4. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than your own (including the United States or other jurisdictions). These countries may have different data protection laws. Where required by law, we implement appropriate safeguards (such as Standard Contractual Clauses) to protect your data.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to:

  • Remember your preferences
  • Analyze site traffic
  • Deliver targeted advertising (with your consent)
  • Enhance security

You can manage cookie preferences through your browser settings or via our Cookie Consent Banner on the website. Disabling cookies may affect certain website functionalities.

6. Data Retention

We retain your personal information only as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal, tax, or regulatory obligations
  • Resolve disputes or enforce agreements

Typical retention periods include:

  • Rental records: 5 years for legal, insurance, and accounting purposes
  • Marketing preferences: Until you unsubscribe or request deletion
  • CCTV or telematics data (if applicable): 30 days

7. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information
  • Restrict or object to certain processing
  • Withdraw consent (where processing is based on consent)
  • Request data portability
  • Opt out of marketing communications

To exercise these rights, contact us at privacy@carrental.com . We will respond within 30 days.

You may also unsubscribe from marketing emails using the “unsubscribe” link in any promotional message.

8. Security of Your Information

We implement reasonable technical and organizational measures to protect your data against unauthorized access, loss, or misuse. These include encryption, secure servers, and employee training. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our Services are not intended for individuals under the age of 18, and we do not knowingly collect personal information from minors. If we become aware of such collection, we will take steps to delete the information promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Car Rental
Privacy Officer
Email: privacy@carrental.com
Phone: [Your Phone Number]
Address: [Your Physical Address]

For EU/UK residents: You also have the right to lodge a complaint with your local data protection authority.